LANCOME celebrates her 75th birthday this year. In her 75 years of beauty, Lancome has represented beauty that is found in women of talent and character, who feels lovely in her own skin and has “Je ne sais quoi”. The french essence that is – stylish, tasteful and feminine. This is evident in the spokespersons that Lancome has chosen for their brand – Anne Hathaway, Juliette Binoche, Isabella Rossellini and Julia Roberts to name a few.
For the past 75 years, Lancome’s research centers have created several innovations.
Genes ~ Lancome’s researchers identified the genes that give young skin its soft, radiant and even look. Genifique Youth Activator was created to re-activate these genes when skin ages and stop producing these genes.
Stem Cells ~ Discovery that these cells have amazing powers at regenerating cells leads to this technology in their Precious Cells Skincare line and Virtuose Precious Cells Mascara.
Neuro-calming ~As scents can affect the mind, mood and health, Hydra Zen Neurocalm was created to moisturise, relax and soothe the skin.
Anti-sweat technology ~ Lancome has created Maquicake UV Infinite which guarantees sun protection and a streak free face in the heat.
Do check out the Lancome counters for their anniversary specials:-
Limited Edition Juicy Tubes Designed by Yayoi Kusama
and the newest incarnation of Tresor – Tresor In Love.
Extracted from Lancome 75 Years of Beauty Booklet, Images from iswii.net