The Debut of Jo Loves

JO MALONE was the founder of Jo Malone London. In 1999, Jo sold her beauty business to Estée Lauder Companies and remained Creative Director until her departure in 2006.

Now, five years on, Jo is once again designing scent and November 2011 marks the launch of her new global brand JO LOVES…

“Jo Loves is all about the things that make my heart beat…”


JO LOVES captures the things in Jo’s life that inspire her, from ingredients and people to moments in time nestled within bold red packaging; the heartbeat of the brand.  JO LOVES will debute with four unique fragrances, each with their own distinctive personality in the following days. For the next four days, on each day from November 7th 2011 to November 10th 2011, experience Jo Loves….


POMELO – Clean and Crisp


GREEN ORANGE & CORIANDER – Soulful and Sassy


ORANGE TULLE – Fun and Flirty


GARDENIA  – Rich and Regal

The fragrances will be available exclusivly instore at Selrfrideges London and JO LOVES Pop-up store at 29 South Audley Street W1K 2PE. Jo Loves is also available online at Selfridges and Jo Loves.

You can read more about Jo Loves here.

Enjoy Jo Loves!


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